Ladybird

Every Girl in India, when purchasing a bicycle, is likely to think about the BSA Ladybird. BSA Ladybird gives your dreams wings on two wheels. With a BSA Ladybird by your side, every moment becomes joyous, exciting and amusing. Each ride is fun, comfortable and secure with the exciting new range of colorful and feature loaded bicycles.

History was made in 1994 when BSA launched Ladybird. BSA LADYBIRD is one among the brands of TI CYCLEs. This was the only bicycle made specifically for girls in India at the time and age where girls across the country are asked to abide by the society’s rules and conventions, Ladybird was redefining girlhood by challenging Indian girls to break free from the norms and follow their heart. Ladybird is delighted to have completed 25 years of giving wings to the countless dreams of girls and reminding them to live life their own way rather than living up to others’ expectations.

You may gather experiences from your family and friends and relive all the memories and experiences by participating in this exciting contest of creating fun posters and videos to win exciting prizes!!

Make your ideas go viral under the banner of big brands - TI CYCLES, India’s 1st bicycle company and DOT SCHOOL OF DESIGN, 1st exclusive design college in Chennai.

Submission Deadline: June 02, 2022

Send in your entries to aalagaala@dotsod.in ID mentioning A Ride with LADYBIRD in the subject line and your name in the mail.

Established in 1949 by the Murugappa Group in partnership with Tube Investments (UK), TI Cycles’ flagship brands include BSA, Hercules, Montra and Mach City. The brand is credited with many of India’s firsts — the first MTB, the first geared bike, the first Shox bike, the first girls’ bike, the first kids’ bike, the first light Roadster, and the first carbon frame bike.

With a legacy spanning over 153 years, BSA has evolved into a household name for bicycles. The brand is proud to have many firsts to its credit in India - the first sports light Roadster and the first bicycle for kids. At its heart, BSA is all about freedom, fun, excitement, and energy. BSA aims to break the mold by encouraging parents and kids to team up together and have loads of fun.

DOT School of Design is Chennai’s first exclusive multidisciplinary design college. DOT was founded by a group of renowned designers and architects with extensive experience in the design and arts field. DOT's goal is to produce industry-ready design professionals with practical knowledge and technical skills. DOT trains art and creative students to be responsible members of society by instilling cultural awareness, artistic judgment, professional knowledge, collaboration skills, and technical proficiency. With alumni from renowned institutes as eminent faculties, industry experts as advisors, top notch infrastructure, influential industry connect programs and a more practical methodology of learning, DOT School of Design is best of its kind in Design Education in TamilNadu.