Communication design is a field that involves the immense contribution of a visual or graphics designer to visually represent the ideas using specialised design software to create products that appeal to customers. With the advent of advanced technology and the internet, there is high demand for professionally qualified graphic, animation and multimedia designers. If you have the creativity to sense the requirement and represent it accurately and appealingly, we recommend a communication design career. We suggest studying communication design courses to hone your sense of design and art. There is always a high demand for well trained and professionally qualified graphic designers.
At our top design college in Chennai, we offer the best communication design courses with a curriculum that meets the industry standard. We aim to advance the quality of formal design education in India. Our state-of-the-art facility in Chennai has par international level Avant-Garde studios and workshops, updated IT lab, library and interaction spaces. Formal education in design will help accelerate your career with myriads of opportunities waiting at your doorstep.
In recent times, there is an influx of demand for professionally qualified communication designers. Communication design is the fastest growing creative field, and the role of communication designers are required in every other industry. Job options are plenty, and some of them are discussed here.
Digital Communication Designer
A communication designer uses specialised software applications to create design elements. They create visuals that represent a company's goals and concept. The basic job involves communicating an idea through digital graphical means by applying design principles, guidelines and standards. Their work will include sketching the idea before implementing the design in the computer tool. A digital designer must keep himself adept with different technologies and new trends in design.
A designer working in advertising is responsible for those amazing ads you see on television and in print. Advertising, like branding, is a vital part of marketing a business. One must have great creativity to design and create eye-catching and unique advertisements that convey the message. They make use of videos, stock photos, images, business cards and brochures. People with artistic ability along with technical skills can work in this field. They must also be able to gauge the cultural and social impact of the advertisement.
Graphic designing involves using images, photos, text and computer tools to create an image that matches customers expectations. A graphic designer will find himself working in corporate branding and designing, label and package creation. Every company requires a brand identity that is unique and stands out. For business profits, companies need more people to notice them through brand identity. A graphic designer uses the different software applications to weave a visuals story that will create the brand identity.
Designing labels and packages is another interesting field for graphic designers. They make use of colour, logos and typography to create a label or packaging that stands out. Be it online or on a store display, labels and packaging will be the first thing that meets the customer's eye. The graphic designer applies both practicality and presence of mind to design the labels and packages visually.
A few other popular job options for a communication design graduate are:
A web designer designs the look and feel of the website. With the advent of digitisation and technology, most companies require to create websites that act as the company's face. Web designers design and also maintains the content of the website. It can be full time or part-time work.
A desktop publisher creates print and visual aids using photo editing software. They will have to sketch and design the image by selecting the right colour, text and spacing. Print media, newspapers and magazines hire desktop publishers.
Animator And Multimedia Developer
Animators design and create the animations you see on games, television, movies and others. Also called a multimedia developer, the animator is a person who is skilled in all the multimedia tools and have the creativity to sketch graphics, scenes and animations.
A communication design graduate has immense opportunities in the design field. If you are interested in making use of this opportunity, do enrol in a design institute for a professional design degree.