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Induction Day Ceremony 2021

Passion, Promise & The Process –

“Oh, the treasures a winter brings
To its spring.
How sweet it is to feel that something is
Both new and old.
The earth and sky love to rest and play and grow
Together; theirs is a dialogue of unity.“

Just as the seasons make way for each other, the first batch of students at DOT School of Design welcomed their juniors into the campus with camaraderie to share their space with their juniors to learn and unlearn at DOT. The Induction Day ceremony on the 20th of October started with the second-year students taking their first steps into the world of design accompanied by their parents/guardians. What ensued was a heartwarming day of joyous celebration and inspirational speeches by the guests who honored the event with their presence. 

The Induction Day Ceremonies Begin –

The day started with the parents giving a short testimonial about their experiences with DOT followed by a separate orientation for the students as well as the parents. The parents were shown a short presentation highlighting the rules and regulations of the campus. Information regarding hostel life, Design education, Career opportunities and the administrative procedures were explained in detail. The Q&A session allowed the parents to voice out their queries. Mr.Shankar, the institute’s administrator, explained how DOT’s curriculum is based on hands-on activities where the entire campus is the student’s playground to learn, synergize and collaborate. 

Meanwhile, the freshers witnessed the exhibition set up by the DOT faculty and their seniors which was an ode to life at DOT. The exhibition was titled, “Impasse to Hope – College as Home to Memories”  which talks about breaking the impasse and inertia the students have encountered during the pandemic and encouraging the students to look ahead with a sense of hope. The video prepared by the seniors was also played in the gallery. The first years then imprinted their unique signatures on the campus with a quick sketch and a personal message which was displayed on the corridors.


The Main Program –

Shortly afterward, the main program of the event commenced with a prayer song followed by a welcome note from the Chairperson, Mr.  AR. R. Raammnath. The academic coordinator, Mrs. Elizabeth Joseph introduced the audience to the learning culture at DOT. 

The advisors of DOT School of Design, Mr.Lenin – National Award Winning Director, Mr.Trotsky Marudu – Renowned Contemporary Artist, Mr.Amudhan R.P. – Documentary Filmmaker, Mr.Sathyaseelan – Design Head at Ashok Leyland, were invited for a panel discussion on the topic “Art & Design Education in Tamil Nadu”. The session was moderated by DOT’s Industrial Connect (INCO) Coordinator, Mrs. Muzna Nishath.

Lenin during induction day

The advisors offered guidance to the students by explaining the interrelation of art and design. Art produces problems whereas design resolves them. Mr.Sathyaseelan explained how the design process is based on creative expression, empathy and problem solving along with a keen eye for aestheticism. Form & function are the fundamentals of any design, but what makes it great is the empathetic response to the target audience and its ability to evolve along with the requirements of the people. He concluded, “Hence a design education is imperative for the progression of the nation, to understand the nuances of design and equip the students with the required skills to develop their own unique design processes”. 

The Chief Guest, Mr. Vasanth S. Sai – Director of multiple groundbreaking Tamil Films, along with the Guests of Honor, Mr. Rajakumar Mani – Creative Director at Interactive Design Cognizant, Mr. K. Vijay Sekar – Creative Director at Go Brand 360, Mr. EV Ganesh Babu – Film Director, Producer, Actor & Activist, Mr. R. Krishnakumar – Director & Partner, at Golden Chest Entertainment, Mr. Sebastian – Technical Director & General Secretary in Tamil Nadu Blind Football Association, were honored with a memento and invited to share their experiences with the students. Their thought-provoking speeches inspired the students to not only create an identity for themselves in the design field but also to stick to the process of becoming better designers. 

Induction day photo

Mr. Vijay Sekar explained how design is playing a major role in all industries and also hinted at increased job opportunities in the future as the stalwart companies such as Apple, Google & Facebook are establishing a separate department for Design. The Creative Director from Cognizant, Mr. Rajakumar Mani spoke about the differences between an artist and a designer. Mr. EV Ganesh Babu demonstrated the importance of coming forth when opportunity knocks on one’s door. “Vaazhkai Oru Murai, Vaaipu Oru Murai” was the message he left the students with, to grab life by its collars fearlessly. Mr. Sebastian introduced the audience to blind football and offered the chance of designing the merchandise for Chennai’s first Women’s Blind Football championship to the freshers.

Mr. Krishnakumar shared an excerpt from artist Keshav’s interview to explain how developing a unique style is an organic process. Design is a fiercely competitive field that requires courage to experiment and create a niche for themselves. The guests of honor infused insightful information into lighthearted and engaging speeches. Lastly, the Chief Guest, Mr. Vasanth S. Sai shared the process of making movies that transcend their generational standards. He mentioned the three steps to be creative and intuitive are, “Developing one’s sensibilities to observe the world more keenly, Making mistakes and falling forward to learn the essential values of life, and lastly, to learn for the joy of learning without anticipating the outcome”.

The event ended as a campus filled with enthusiastic young adults and their proud parents left for the day. The words that remained in everyone’s mind were passion, promise and process. To stick to the process with passion was the promise that DOT offers to the students and vice-versa. 

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Communication Design – A Popular Career Choice

Over the past decade, design has traversed a long way to become one of the most sought after courses and careers. It has been quite a journey for a field that was once perceived to be not more than a hobby or a passion. Today, design is a valued field with exceedingly favourable career prospects.
Communication Design, in particular, is a much-talked-about career choice in design. The up-and-coming field is full of promising opportunities in graphic design, animation, UX and UI design, information design, and print media design, to name just a few. The discipline is a blend of design principles, multimedia tools, and animation. It serves as an audio-visual language to attract and inform the target audience about a product or service. Today, Communication Design is an indispensable innovative tool for building brands, boosting sales, or supporting a humanitarian cause. The ads on TV, your favourite mobile apps and video games are all a part of Communication Design.

On the academic side, Communication Design is now a much sought-after course, inspiring and nurturing youngsters brimming with creativity and technical agility. Communication design colleges in Chennai and all across India are witnessing a massive surge in demand for undergraduate and postgraduate courses. Youngsters are making a beeline for Communication Design programs that fuel their creative passion and brighten career prospects.

This field rolls out the red carpet for fresh undergraduates, marking their first step as Junior Designer with a design studio or a freelancer. From there, the opportunities are endless. Let’s further explore the professional opportunities in Communication Design:

6 Excellent Career Opportunities In Communication Design

1. Information Designer

The primary job of an Information Designer is to enhance the presentation of texts, figures, and facts with infographics and make them appealing to the reader or viewer. Information designers are responsible for blending non-visual elements and graphics to create a result that appeals to the end-user.

To flourish in this career, you need creative and aesthetic skills to present even a boring piece of information in an attention-grabbing fashion. Additionally, your proficiency in statistical analysis, typography, and understanding human behaviour will propel your career prospects in the right direction.

2. UI/UX Designer

UI and UX are the mantras of today’s digital opportunities. Driven by end-user demand, every digital product is designed with these two aspects in mind. And with digital adoption happening at lightning speed, there is an indispensable need for UI and UX designers worldwide.

An UX and UI designer’s primary responsibility is to create a digital product or design that is intuitive and interactive enough to solve the problems faced by end-users. Their main objective is to enhance the overall experience of the user. If it is a mobile application, the UI/UX designer will have to research, test and design the technical structure on which the application runs.

3. Web and App Designers

The explosive growth of apps and websites have fuelled the increasing need for creative and technically sound websites and application designers. The unstoppable growth of digital technology and the ever-increasing smartphone usage are clear signs that web and app designers will always be in demand.

The fundamental job of web and app designers is to build websites and apps that function on various devices. They are responsible for strategically engaging the user with the right graphics, colours, and texts. Career opportunities in this field are endless, and those with the skill to understand and implement innovative ideas are always in great demand.

4. Type Designer

Fonts are ubiquitous. Right from this article that you are reading now to those used in websites, apps, magazines, newspapers, invitations, brochures, billboards and store displays, the world of fonts is extensive. A type designer is the person behind all these fonts. They are the creative minds who design and craft typefaces and font families as a profession.

It is common for type designers to be mistaken as typographers, although the two fields are quite different. But typography is a skill requirement for type designers. Aspiring graphic designers who are raring to explore and create a niche can venture into type designing.

5. Print Media Designer

Print designers are responsible for designing informative, appealing, engaging, and palatable elements for the reader. They specialise in conceptualising designs, preparing mockups, and creating the final draft for printing. Highly skilled graphic designers have excellent prospects in print media.

Print media encompasses everything that goes under print. This category includes your daily morning newspaper, glossy magazines, informative periodicals and interesting novels. Currently, the advent of digital media has significantly broadened the career prospects for skilled print media designers. Digital media houses are ready to hire experienced professionals to create and maintain digital marketing materials like webpages, landing pages, HTML mailers and digital ads.

6. Animation

There are opportunities galore for skilled communication designers who want to make a mark in animation. This umbrella term is the gateway to becoming developers in multimedia web graphics and animation for web and smartphone applications.

Advertising agencies and production houses hire communication designers with proficiency in multimedia designing and editing skills. These skills can also land you in enviable jobs with gaming and mobile companies and graphic design studios.


Skill Requirements To Excel As A Communication Design Professional

Communication Design has a lot to do with creativity and technical skills, which are the basic prerequisites to excel in this field. Additional skill requirements include:

  • Innate artistic ability
  • Good visualisation skills
  • An eye for detail
  • Presentational skills
  • Interest in extensive research
  • Ability to follow directions
  • Ability to feel movement and timing
  • Communication and interpersonal skills
  • Ability to coordinate and work together as a team

With this set of skills and your certification in Communication Design, there is no stopping you from grabbing the best career offers! This field is also capable of creating new careers (like conversation designer) as the world becomes highly competitive and technically sound.

Design your future with DOT School of Design’s Communication Design course

DOT School of Design offers a 4-year Bachelor course in Communication Design. When they graduate, our students are endowed with boundless scope and skills to excel in their chosen career paths. To know more about our course and its career opportunities, swing by here.


Product Design Trends For This Decade

Businesses that market products are facing increased competition these days. They also have to deal with more discerning consumers. The customer of today wants environmentally friendly products and brands that are authentic.

This has made product design the topic du jour. With that in mind, we dive into product design trends that we’ll see in this decade, as predicted by a leading institute for an industrial design course in Chennai.

Deep Diving Into What Is Product Design?

Simply put, product design defines the problems people face in real life and then creates a product that solves them. As easy as it may sound, the process is more complex. It requires a unique mix of skills such as customer research to pinpoint issues and user experience design to create the solution.

That is why the role of product design includes a variety of positions based on the size and requirement of the industry and company. Some of the speciality roles within this field include:

  • Copywriters
  • UX designers
  • UX researchers
  • Interaction designers
  • user interface (UI) designers

Imaging The Future Of Product Design

  • Ethical design leads the way.

For a long time, companies mined data, used addictive design features and dark patterns to influence a digital user. These design tricks will be a thing of the past. In this decade, both businesses and designers will be deliberate with their product design. Everyone will look at it through the lens of ethics. As a result, we’ll have a more honest and transparent framework of product design.

  • More personalised digital experiences.

Tailored experiences were already on the rise. But as 2020 turned into 2021, the trend accelerated. With data-driven tools and AI, personalising digital experience has become simpler. And that’s what business will continue to do. The reason being customised workflows, software and apps eliminate friction. It makes a product more engaging and useful to the customer.

  • Innovative product design tools make way.

For a very, very long time, Photoshop was the sole software for industrial or product design. Then Sketch came into the picture, followed by Figma. Both the tools made a massive impact because they allowed for collaboration between teams. In the coming years, expect to see more innovative tools for product designers. They’ll be useful for bigger teams, allow for faster work and real-time feedback all within the same tool.

  • Big Data will transform the scene.

In the next four years, 75 billion devices will be connected to the internet. For industrial designers, that means terabytes and terabytes of data transmission. This data will be priceless to gain feedback in real-time.

Before the IoT and Big Data, finding and correcting flaws in a product was time-consuming and expensive, requiring manual effort. With

connected devices, this hurdle is removed. Engineers and designers can directly access user data. This helps in learning how end-users utilise their product, what features are not used and where problems occur. Ultimately, they can capitalise on the data to improve the design!

  • AI lends a simpler design workflow

Creating a mock-up that incorporates all user experience specifications is a lengthy process. With machine learning and AI, the process becomes concise with fewer steps involved. Moreover, it would make designing across platforms seamless because pulling a design from any system or library would be straightforward. Another advantage is correcting errors the designer might make automatically. For all these reasons, AI will be a huge trend in product design in the 2020s.

Creating Possibilities In Product Design

  • Design-first methodologies become common.

As the 2020s continue, more businesses will apply a design-first attitude. The methodologies will not be limited to just products. It will include all processes to help solve both operational and business challenges. So, product and industrial designers must update themselves accordingly.

  • Design systems will explode.

A design system is an UI kit, code documentation, and a pattern library mixed with a guide for style, brand and communication. It has been the talk of the town in recent years. Expect it to grow. Design systems will be everywhere because it is the natural next step for the niche. With a system in place, a business maintains visual consistency. It also helps reduce design debt, i.e., using a new style when an existing one would have been just as useful. The result is more code and design documentation.

To sum up:

The 2020s are going to see a seismic shift in product design. The past decade gave designers a seat on the table. This one will see them drive change. Product design will not only be more responsible. It will also be more ethical and efficient.

We already see the impact of design in everyday life. Bad design has many consequences, from the spread of misinformation to the worsening climate crisis. In this decade, we hope to undo this and drive design forward.

If you’re interested in design and visual communication, get in touch with us. We’d be happy to further discuss the future of product design and point you to the right career path!


6 Must-Know’s For Every Interior Designing Aspirant

A Career In Interior Design: What to expect

An Interior Designer with a flourishing career has the potential to earn as much or even more than well-paid corporate executives, doctors, or engineers. It is a discipline that beckons creative minds who long for the professional freedom to unleash their potential and set innovative trends. 

All aspiring interior designers have a thousand questions in mind as they race to find admissions in the best institute after going through a tough admission gauntlet of entrance exams and interviews. Almost every aspiring student makes a thorough study about the various avenues, the remuneration, the perks, and the prospects before taking up a course in Interior Design. 

But beyond the common knowledge of the course and its career prospects, there are deeper concerns. This blog is an interesting compilation of the points that young Interior Designers ought to know.

Six aspects that every Interior Designer should be aware of

  • Interior Design and Interior Decoration are not the same.

We bring this point right to the forefront because this misconception is common amongst many students. Interior decoration is only a subcategory of Interior Design and aids in the overall process of the design. There is so much more to Interior Design. It comprises the use of colour schemes, sense of balance, textures, lighting, selection of objects, placement of objects, and the knack to infuse overall harmony in the space.

  • Good Interior Designers are scarce in India.

This should be good news for students doing B.Des in Interior Design or M.Des Interior Design. The scarcity of talented interior designers creates a scope for budding graduates who have ample opportunities to make it big in India. Interior Designers who think out of the box and bring refreshing perspectives are bound to find themselves with a good list of clientele who are willing to pay what it takes to transform their homes or offices.

  • Interior Design extends beyond home renovation and designing.

Online and print articles and TV reality shows are reasons behind the misconception that Interior Design is only for homes.  On the contrary, these shows and articles reveal only one aspect of this vast discipline. There’s no stopping a flourishing Interior Designer from working on hospitals, hospitality and wellness centres, dental clinics, educational institutions, and other industrial sectors such as commerce, retail, food and beverage, and service-oriented businesses like salons and spas.

  • Multitasking and being organised are key.

As an interior designer grown in his/her profession, there will be more projects in the pipeline, each one more demanding and complex than the other. This means multiple projects, clients, budgets, plans, designs, decisions and details. To ensure that everything goes smoothly, efficiently, and on time, one needs to be organised and work on a schedule. This also applies to the entire team that works under an Interior Designer. One wrong move can lead to a financial disaster, which means loss of clients and reputation.

  • Clients make the ultimate decision.

An interior designer may cater to a hundred clients, of whom less than five will grant full freedom for the designer to execute his / her plan. What most clients actually want is a knowledgeable professional who will give shape to their dream design and plans. Hence, a designer cannot expect clients to approve their suggestions. The designer’s task is to assist the client with their requirements and collaborate in such a way that the outcome aligns with the client’s taste and style.

  • It is mandatory to know all the local laws and building codes.

The lessons that deal with local laws, building codes, and guidelines for electricity, plumbing, and other theoretical applications may be the most boring subjects taught in the Interior Design course. Knowledge of these subjects is crucial as it is what segregates an Interior DEsigner from an Interior Decorator. Knowledge of the local building laws ensures that all projects are compliant with the standard safety measures and government regulations.

Learn M.Des Interior Design at DOT School of Design, Chennai

DOT School of Design offers a two-year Master’s course in Interior and Furniture Design. The curriculum designed by industry experts equips our students to ace it in the field of Interior Design. To know more about our admission process, please get in touch with us.