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Induction Day Ceremony 2021

Passion, Promise & The Process –

“Oh, the treasures a winter brings
To its spring.
How sweet it is to feel that something is
Both new and old.
The earth and sky love to rest and play and grow
Together; theirs is a dialogue of unity.“

Just as the seasons make way for each other, the first batch of students at DOT School of Design welcomed their juniors into the campus with camaraderie to share their space with their juniors to learn and unlearn at DOT. The Induction Day ceremony on the 20th of October started with the second-year students taking their first steps into the world of design accompanied by their parents/guardians. What ensued was a heartwarming day of joyous celebration and inspirational speeches by the guests who honored the event with their presence. 

The Induction Day Ceremonies Begin –

The day started with the parents giving a short testimonial about their experiences with DOT followed by a separate orientation for the students as well as the parents. The parents were shown a short presentation highlighting the rules and regulations of the campus. Information regarding hostel life, Design education, Career opportunities and the administrative procedures were explained in detail. The Q&A session allowed the parents to voice out their queries. Mr.Shankar, the institute’s administrator, explained how DOT’s curriculum is based on hands-on activities where the entire campus is the student’s playground to learn, synergize and collaborate. 

Meanwhile, the freshers witnessed the exhibition set up by the DOT faculty and their seniors which was an ode to life at DOT. The exhibition was titled, “Impasse to Hope – College as Home to Memories”  which talks about breaking the impasse and inertia the students have encountered during the pandemic and encouraging the students to look ahead with a sense of hope. The video prepared by the seniors was also played in the gallery. The first years then imprinted their unique signatures on the campus with a quick sketch and a personal message which was displayed on the corridors.

exhibition

The Main Program –

Shortly afterward, the main program of the event commenced with a prayer song followed by a welcome note from the Chairperson, Mr.  AR. R. Raammnath. The academic coordinator, Mrs. Elizabeth Joseph introduced the audience to the learning culture at DOT. 

The advisors of DOT School of Design, Mr.Lenin – National Award Winning Director, Mr.Trotsky Marudu – Renowned Contemporary Artist, Mr.Amudhan R.P. – Documentary Filmmaker, Mr.Sathyaseelan – Design Head at Ashok Leyland, were invited for a panel discussion on the topic “Art & Design Education in Tamil Nadu”. The session was moderated by DOT’s Industrial Connect (INCO) Coordinator, Mrs. Muzna Nishath.

Lenin during induction day

The advisors offered guidance to the students by explaining the interrelation of art and design. Art produces problems whereas design resolves them. Mr.Sathyaseelan explained how the design process is based on creative expression, empathy and problem solving along with a keen eye for aestheticism. Form & function are the fundamentals of any design, but what makes it great is the empathetic response to the target audience and its ability to evolve along with the requirements of the people. He concluded, “Hence a design education is imperative for the progression of the nation, to understand the nuances of design and equip the students with the required skills to develop their own unique design processes”. 

The Chief Guest, Mr. Vasanth S. Sai – Director of multiple groundbreaking Tamil Films, along with the Guests of Honor, Mr. Rajakumar Mani – Creative Director at Interactive Design Cognizant, Mr. K. Vijay Sekar – Creative Director at Go Brand 360, Mr. EV Ganesh Babu – Film Director, Producer, Actor & Activist, Mr. R. Krishnakumar – Director & Partner, at Golden Chest Entertainment, Mr. Sebastian – Technical Director & General Secretary in Tamil Nadu Blind Football Association, were honored with a memento and invited to share their experiences with the students. Their thought-provoking speeches inspired the students to not only create an identity for themselves in the design field but also to stick to the process of becoming better designers. 

Induction day photo

Mr. Vijay Sekar explained how design is playing a major role in all industries and also hinted at increased job opportunities in the future as the stalwart companies such as Apple, Google & Facebook are establishing a separate department for Design. The Creative Director from Cognizant, Mr. Rajakumar Mani spoke about the differences between an artist and a designer. Mr. EV Ganesh Babu demonstrated the importance of coming forth when opportunity knocks on one’s door. “Vaazhkai Oru Murai, Vaaipu Oru Murai” was the message he left the students with, to grab life by its collars fearlessly. Mr. Sebastian introduced the audience to blind football and offered the chance of designing the merchandise for Chennai’s first Women’s Blind Football championship to the freshers.

Mr. Krishnakumar shared an excerpt from artist Keshav’s interview to explain how developing a unique style is an organic process. Design is a fiercely competitive field that requires courage to experiment and create a niche for themselves. The guests of honor infused insightful information into lighthearted and engaging speeches. Lastly, the Chief Guest, Mr. Vasanth S. Sai shared the process of making movies that transcend their generational standards. He mentioned the three steps to be creative and intuitive are, “Developing one’s sensibilities to observe the world more keenly, Making mistakes and falling forward to learn the essential values of life, and lastly, to learn for the joy of learning without anticipating the outcome”.

The event ended as a campus filled with enthusiastic young adults and their proud parents left for the day. The words that remained in everyone’s mind were passion, promise and process. To stick to the process with passion was the promise that DOT offers to the students and vice-versa. 

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AALA TALK – I

Tips to use Design processes for effective Branding and Marketing Strategies

 

The answers to those questions were discussed at the first installation of the Aala talk which took place on the 31st of July, 2021. This online webinar interviewed Batul Turab, who is the CEO & Founder of the advertising agency, ‘The Raven Claw’. Batul has over a decade and a half of experience in the marketing and branding fields. She has worked with several organizations including large vehicle manufacturers, one of the largest health and wellness companies in India, multiple heritage FMCG companies and along with many others. 

Her work has been shortlisted for the CANNES LION International Festival of Creativity in France 2010.  Till date, her work continues to be listed in the Top 15 Ads in the World published by Times of India Ads at 14th place. Also, she is the recipient of the ‘Entrepreneur of the Year 2020’ awarded by Karaikal Ports. 

Batul explained how the Covid situation has helped people realize the importance of digital solutions. From the medium the webinar took place on, to everything that’s happening in the world, are all design solutions. She believes that everything is Design. From marketing, filmmaking, graphics,  fashion to the objects we use every day are all the result of design thinking. 

When asked about the most important trait of a marketer, she answered that it was to empathize. Understanding the customer’s pain points, directly empathizing and addressing them are skills a marketer should develop. The host questioned her about the opportunities available in Chennai, for which she replies that the Chennai market and the Chennai talents are pretty enthusiastic. She has worked in many places but Chennai has her heart, which is why her company is headquartered in the heart of the city. 

The market in Mumbai and Bangalore is quite competitive and exhaustive, but Chennai requires more entrepreneurs, creators, marketers and designers. The options for a career in communication design, marketing and branding are huge. The market here is also distinctly influenced by the tradition and culture that’s imperative to Chennai. These strong aspects make Chennai one of the booming cities in terms of a career in Marketing and advertising. 

Gone is the era of single companies encompassing the entire market. Entrepreneurs, Boutique agencies, and individual designers are running the show. People are more innovative, collaborative and open to working with independent designers. 

When asked how Design ties up with innovation, Batul replied that Design was a gamble. She gave multiple examples to explain how the technology required to do something is secondary. But to think of a particular problem and ideating the solution is Design. Once again she mentioned that everything around her is Design. From the ice-cream scooper, to the lipsticks with magnetic heads, the gap between the Mug handle and the mug, the specially crafted paper for artists such as handmade paper and watercolor paper are all design solutions. 

“Design is everything. Everything. “ – Paul Rand 

It was also discussed how design has been translated into stalwarts like Facebook, Google and Apple co. Design is an integral part of these companies’ structure. 

Post which the Q & A session was opened to the audience. Batul was asked to elaborate on the process behind the branding for any business. To which she answered that understanding the target audience was crucial. She used the example of toys to explain how mothers are the target buying groups and we need to message it to them directly to increase the impact of the campaign or the brand. Our communication needs to be strong and different in terms of branding.  

Finally, she was asked to explain why she named her company ‘The Raven Claw’. She explained how the thirsty crow story was the inspiration behind the name and that her brand represents curious creative creatures who come up with simple executable solutions. 

The webinar ended after an hour of fun-filled and informative discussions on design and marketing. We believe that the energy of the host and the speaker transmuted to the audience on the evening of the 31st which made the event enjoyable and memorable. 

To be a part of the upcoming AALA TALKs, follow us on our Instagram page (@dotschoolofdesign) to receive information about the talks. Also, if you have missed out on this exuberant talk by Batul, you can watch it on our Youtube channel.

 

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Career in Communication Design (Filmmaking)

Career Awareness Webinar with Hari Prasad: Filmmaking as a Career

Filmmaking is an essential part of Communication Design, hence a separate session was held just to talk about its significance and to guide the students in making a career in storytelling. The session started with Mr. Navaneeth Krishnan, an award winning filmmaker and a faculty at DOT School of Design, introducing the students to the academic prospects of filmmaking. He explained about the learning process at DOT, which not only focused on storytelling & technique but also on conceptualization. His thought provoking talk made the participants question the entire process of filmmaking. Along with details about the communication design course structure and infrastructure, he also gave a new perspective of filmmaking to the participants.  

 

After Mr.Navaneeth’s presentation, a short video with the student testimonials was shared. Mr.Hari Prasad, co-founder at Kadhai Films shared his journey into filmmaking. From starting out as a graphic designer, his passion for telling stories made him transition to filmmaking. Being an NID alumni, he expressed how the design principles he learnt at campus helped him set himself apart in his career. Using the medium of short advertisement formats, he was able to convey really crisp stories that won the hearts of the audience. His company has worked on some of the majorly known brands in India, especially southern India. He explained about his initial struggles in the industry and how he eventually tapped into this highly competitive market.  

 

After introducing himself and sharing his story, the Q&A session welcomed multiple queries from the students who wanted to understand the nuances of an education in Communication Design and a Career in Filmmaking. Both the speakers answered all the questions and made this session informative and useful for the participants.  

 

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Career in Industrial Design

Industrial Design Career Opportunities by Mustaq Anis

The session started with the host, Mrs.Muzna introducing the campus and about the various infrastructure present here. Short video clippings were shared to introduce the students to the facilities at DOT School of Design.

 

Post which, Mr.Tawfiq shared information about the industrial design course offered at DOT School of Design. He explained about the learning culture and what values DOT aims to imbibe in their design students. He explained about the state of the art infrastructure and facilities available here. With dedicated workshops and laboratories, DOT School is well equipped to allow the students to experiment and explore with all mediums from laser cutting machinery, 3D printing technology, etc.  

 

A short video highlighting the student life at DOT School of Design was played before Mr.Mustaq Anis started his presentation. Mr.Mustaq Anis explained about his roots in the industrial industry. By sharing anecdotes about his experience in the industry, Mr.Mustaq helped the students in understanding what it takes to make it as an Industrial Designer.  

 

After their brief presentations, the Q&A session was held. Both the speakers elaborately answered all the essential queries posted by the students to the best of their knowledge. The career awareness in Industrial design ended after the Q&A portion.  

 

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Career in Communication Design (Graphic Design)

Communication design is a popular design course where the students learn about the various ways they can communicate visually, graphically or otherwise to an audience. It’s an innovative course where the students are challenged to design better mediums of communication along with the messages themselves.  

 

The webinar started with Ms.Dhwani Shah, the associate professor at DOT School of design, talking about the benefits of a design education. She mentioned the various infrastructural facilities available here to help the budding designers develop their skills. The learning culture at DOT which concentrates on the overall development of skill and mindset was elaborated. The open classrooms enable a collaborative atmosphere which exposes the students to various ideas and perspectives. The holistic approach to communication design which lets the students explore the various mediums available to them was highlighted. 

 

After a short video break, Mr. Vasanth Joshua spoke about the career opportunities at DOT. Being the co-founder of FINDCreative avenue, an innovative graphical solutions company, Mr.Vasanth shared anecdotes about his ventures in the industry. From his work experience to where all he draws inspirations for his designs helped the students understand what a career in Graphic design actually looks like. His thorough account of his initial struggles and the story of how FINDCreative Ave came to exist gave the students a new perspective on the business aspect of Graphic Design.  

 

The session ended with the students asking questions about the industry and about the various academic options available to get into the industry. Both Ms.Dhwani & Mr. Vasanth actively resolved all the queries making it an informational session.