As a $1.5 trillion industry, fashion is one of the largest retailing industries that has rarely slowed down. Fashion has always been a relatively low-investment industry thanks to low-cost manual resources, easy access to materials, and the ability to outsource products.
However, concerns about pollution and fair wages, coupled with the difficulties of constantly connecting with customers, have made modern fashion retailing a bit challenging. In fact, this has led to the advent of a series of innovative technologies that could keep the industry moving forward. With its ability to convey the latest fashion news to the insta-hungry generation or deliver the latest product to consumers, technology is now instrumental in meeting the fashion needs of the modern generation. It also offers in-depth analytical insights that help brands better meet market demands. Clearly, technology has become integral to the fashion industry.
This growing influence of technology has prompted the best design colleges in Chennai to include technology in their fashion designing Diploma courses. We will be discussing five top technologies in this article that are revolutionizing the fashion industry.
Fashion retail has seen a dramatic transformation in recent years because of Artificial Intelligence. From enhancing the shopping experience and forecasting trends to offering inventory-related guidance, AI-enabled chatbots and touch screens are simplifying the way the fashion industry works. Aside from providing an excellent customer experience, AI has also greatly improved fashion retailing. A few examples of AI in fashion are:
There is no doubt that sustainable fabrics will shape the future of fashion. Novel fabrics and lab-grown leather are becoming increasingly popular among designers as sustainable alternatives. One of Google's innovative products in this stride is the use of conductive threads to weave touch-responsive textiles. Project Jacquard, which developed Google's innovative fabric, is also working on a fabric that changes colour based on our mood.
"Internet of Things" refers to a network of interconnected devices. Connected devices are embedded with technology that exchanges data via the internet. Wearable technology powered by the Internet of Things has revolutionised the way people interact with each other and various devices. A few other exemplar uses of IoT in the fashion industry are:
Rapid Data Analysis
Rapid Data Analysis is an efficient way of using large amounts of data to help businesses adapt to rapid changes in business models, such as supply chains. Companies can provide real-time feedback to brands, markets, and factories regarding defective products using this technology. The information thus obtained helps companies to make money-saving decisions, eliminate waste, and make deliveries promptly.
Manufacturing industries use ERP software to collect data in real-time and monitor their production processes. Furthermore, cloud computing allows for effective collaboration across different companies and retailers.
Mobile commerce is experiencing rapid growth in the fashion retail industry. By the end of 2021, it will account for 45% of total e-commerce revenues in the retail market. Thanks to the digital wallet option and social media's enhanced visibility, the online sales industry has been transformed greatly. Mobile commerce is indeed a game-changer for the fashion industry.
With technology playing such a crucial role in the fashion industry, it goes without saying that it must be deeply incorporated into the curriculum. Chennai is a top destination for design studies, with a number of design institutes in the city. A leading design institute in Chennai, DOTS offers a wide range of world-class courses in many disciplines. Top programs include industrial design, spatial design, communication, fashion design, and many others.