For students aspiring to pursue a Communication Design, Visual Communication or Graphics Design course, it can be not very clear if he/she does not understand the basics of what these three art forms represent. The confusion often stems from the fact that these three disciplines are similar to each other. In reality, however, all three disciplines have distinct features that restrict one from the other.
Let's take an in-depth look at what each art discipline represents and the opportunities they offer to students who enroll in the courses.
Unlike Visual Communication or Communication Design, Graphic Design is a highly specialised field that focuses only on creating and implementing key graphics. These graphics are widely used to enhance advertisements (in print or video format), marketing campaigns, websites, and print materials such as magazines, posters, etc. Here are some interesting facts about Graphic Design:
Communication Design involves the use of elements to design or strategise ways to communicate effectively with the viewer. Any approach that is deployed to express a message clearly can be called a communication design. This art form also involves the creation of innovative communication channels that the communication designer can use. Here are the amazing features of Communication Design:
Visual communication does not exist without Communication Design and Graphic Design. It exists somewhere between the highly focused and specialised field of Graphic Design and the vast, generalised field of Communication Design. But it relates more to the use of visual images rather than text images to express a story or pass a message to the audiences. Here's what it entails:
All three art disciplines are closely related to each other, although the consensus is that Visual Communication and Communication Design are more extensive than Graphic Design. But let's not forget that Graphic Design is a necessary art form, given the massive advancements in technological art tools and apps.
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To study and master any one of the three courses, students ought to have a natural affinity toward art and know the latest trends in the world of art.
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