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Basic Concepts & Principles of Fashion Design

Fashion is an instant language, and style is what portrays an individual's personality. Designers watch out for the public demand and the emerging trends to create style. They make use of the fashion elements and principles to develop an excellent design. Fashion designers are responsible for generating new designs four to five times a year, focusing on seasonal changes and the social and cultural standards. A professional post graduate diploma in fashion design teaches students to use fashion principles to develop impressive designs. Let us see more about fashion design's basic concepts and principles and how it impacts garment designs in the article below.

An Overview of Basic Concepts & Principles of Fashion Design

Every garment designed by a fashion designer is done by keeping in mind the wants of the customer. There are a few basic concepts that provide direction to an effective design. Fashion design is an elaborate field, and it has many interesting subjects. Only if a student gets the basics right, they will be able to create new designs successfully. A professional post-graduate diploma in fashion design trains students to combine the learnt principles and enhance the garment's looks. Any dress becomes more beautiful when the pattern is unique, the fit is perfect, and the colours are eye-catching. There are some reasons why the basics are crucial for a fashion design course.

  • The basics provide a good foundation so that students can easily cope with the advanced subject.
  • The basics serve as a strength to work on elaborate projects effortlessly.

Basic Concepts of Fashion Design Taught by a Post Graduate Diploma in Fashion Design

The four basic concepts of fashion design that are taught in every post graduate diploma in fashion design are:

Fashion design students taking measurements and noting it on the paper

High Fashion

High fashion garments concentrate more on custom-made ones, referred to as "haute couture". These garments do not fall under the fashion enterprise category, which meets the official standards. The concept followed by high fashion is that fashion designers create accessories and garments to meet a client's needs. The cost of the garments does not matter here. But in recent times, the word "haute couture" is becoming common and used for the lower quality apparel produced in mass quantities. However, genuine made-to-measure haute couture dressings do not lose their value and clients. A reputed post graduate diploma in fashion design encourages students to develop their own brand following the concept of high fashion.


Ready-to-wear clothes are the ones that lie between the mass market and high fashion. A renowned post graduate diploma in fashion design teaches its students how to create a ready-to-wear attire in various styles and patterns. These are not tailored to meet the specific wants of a client in terms of choice of patterns and fabrics. Yet the price of a ready-to-wear is comparatively on the higher side as only a few pieces are produced. Popular fashion shows and various brands present their ready-to-wear garments every season. The mass-market sells ready-to-wear items with a standard fit. They follow a strategy to create a good quantity of the existing fashion trends of high fashion by replicating their style and pattern.


The fashion design concept and its style differ from one designer to another. Famous designers are well-known for their distinct styles. They create a brand of their own which follows and integrates these styles. A post graduate diploma in fashion design provides students with the knowledge and skills to use their creativity and develop distinct styles.

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Principles of Fashion Design Followed by a Post Graduate Diploma in Fashion Design to Create Unique Designs

The principles of fashion design are the guidelines that every designer should follow. The designers arrange the structural elements of design to develop elegant designs. There are five basic principles in fashion design. They are:


Balance is a visual equilibrium responsible for providing overall stability for a garment by arranging the design details in an appropriate manner. A well-balanced dress offers visual harmony, and the balance is further subdivided into symmetric balance and asymmetric balance. The symmetric balance is also known as formal balance. When the dress has a straight hemline, it is known as symmetrical balance. This is the most commonly used factor in garment design as this pattern looks good on anyone. On the other hand, asymmetrical balance is referred to as informal balance. It is trickier and more complex to achieve as the dress does not look equal on all sides. A few examples of asymmetrical balance are one-shoulder gowns and dresses with the back longer than the front. A reputed post graduate diploma in fashion design educates students to develop both symmetrical and asymmetrical patterns.

Proportion & Emphasis

Proportion is when the number, size and amount relate to each other. No one will realise the importance of proportion until something is out of proportion. Emphasis can be described in simple terms as the centre of attraction. It concentrates on a selected design area by creating it with contrasting features. It can be emphasised through colour, texture, shape or size. The most common ways used to bring about emphasis are through:

  • Light and dark shades
  • Atmospheric perspectives and complementary colours

Any professional post graduate diploma in fashion design will teach its students to use proportions and emphasis principles during practical learning sessions to create a perfect design. By doing so they ensure that students gain adequate knowledge through experience.


When one or more elements are used repeatedly while designing, it is referred to as rhythm. Variety is essential to keep rhythm interesting, just like how it works with music and dance. Repetition is the tool for developing rhythm, but it might become monotonous if used without variation. If you want your design to reach a huge audience at a fast pace, you must use more repetition. The more repetition, the more quickly a customer becomes familiar with the design. But the drawback associated with this fact is that the quicker the customer accepts the pattern, the quicker they will get bored with it. A popular post graduate diploma in fashion design will teach students on how to use variations appropriately to keep the audience interested.


Harmony is the other name for unity. It is a good balance between the different parts of the design to develop a sense of completeness. Harmony defines the overall look of the garment. Any reputed post graduate diploma in fashion design will train their students to avoid creating a lifeless design by working with the principle of harmony.

The Bottom-line

By knowing everything about fashion design's basic concepts and principles, you will be pretty clear on how and where to start the designing process. DOT School of Design is one of the premium B.Des colleges in Chennai to use a cross-disciplinary learning-based model that helps students reach great heights. Our teaching methodologies are unique, offering candidates a distinctive advantage to kickstart their careers even before finishing their course.

DOT School of Design
10/7, 3rd Main road,
Off Chennai Bypass Road,
Ambattur Industrial Estate -
South Phase, Chennai - 600058
An institute under RM M EDUCATIONAL TRUST
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